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Salesforce MCC-201 (Marketing Cloud Connect Essentials) Exam is a certification program offered by Salesforce designed to test a candidate's knowledge and expertise in using the Marketing Cloud Connect platform. Marketing Cloud Connect Essentials certification is ideal for professionals who are looking to enhance their marketing skills and take their career to the next level.
Salesforce MCC-201 Exam Syllabus Topics:
Topic
Details
Topic 1
- Salesforce Marketing Cloud Overview: This section of the exam measures skills of a Salesforce Marketing Specialist and covers the foundational understanding of the Customer Success Platform and how Marketing Cloud fits into it. Candidates are expected to recognize the core features and value of Marketing Cloud, and how it supports customer engagement through personalized communication across multiple channels.
Topic 2
- Personalized Digital Marketing: This section of the exam measures the skills of a Digital Marketing Manager and covers how to create tailored messaging using CRM data from Salesforce. It includes hands-on tasks such as building personalized emails in Content Builder, testing messages, sending them to various recipient types, and automating delivery through tools like Triggered Emails, Automation Studio, and Journey Builder. It also requires knowledge of how email sending works and how subscriber statuses affect delivery and engagement.
Topic 3
- Marketing Cloud Connect: This section of the exam measures skills of a CRM Integration Analyst and covers the essentials of Marketing Cloud Connect and the different ways Salesforce clouds can be linked. It explores how Marketing Cloud integrates with Sales and Service Clouds, ensuring that marketing and CRM data work seamlessly together to drive unified experiences.
Topic 4
- Synchronized CRM Data: This section of the exam measures the skills of a Data Integration Specialist and focuses on using Salesforce CRM data within Marketing Cloud. It covers the process of syncing data through Contact Builder, segmenting audiences using filters and SQL queries, creating Data Extensions, and using this information to build and test journeys in Journey Builder.
Topic 5
- Marketing Cloud Connect Configuration: This section of the exam measures the skills of a Salesforce Administrator and covers the process of setting up a connection between Marketing Cloud and Salesforce. Candidates should understand the technical requirements, setup steps, terminology, and prework necessary to link accounts and allow data and functionality to flow between the systems.
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MCC-201 Dumps Vce - MCC-201 Examcollection Questions Answers
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Salesforce MCC-201 Certification Exam is a valuable credential for professionals who want to enhance their skills and knowledge in marketing automation. Marketing Cloud Connect Essentials certification validates the candidate's understanding of Marketing Cloud Connect, and their ability to configure and implement it effectively. By passing MCC-201 Exam, candidates can enhance their career prospects and demonstrate their expertise in the field of marketing automation.
Salesforce Marketing Cloud Connect Essentials Sample Questions (Q98-Q103):
NEW QUESTION # 98
A company is hosting a series of events and wants its customers who register to enter into a journey.
Which two methods are viable configurations for entry? Choose 2 answers
- A. A Smart Capture form hosted in CloudPages that populates the entry source.
- B. A Smart Capture form hosted in CloudPages that updates a Profile attribute.
- C. A form hosted on the company website that fires the entry event via SOAP API.
- D. A form hosted on the company website that fires the entry event via REST API.
Answer: A,C
NEW QUESTION # 99
A customer wants to automate the process of sending a series of welcome emails based on the Subscriber's dat a. Emails should be sent weekly for up to five weeks. If a subscriber makes a purchase, they should stop receiving welcome emails. A Boolean flag should be set in the data extension if the subscriber makes it through the welcome series.
Which steps should be used to accomplish this in Journey Builder?
- A. Random Split, Send Email, Wait, Define Goal
- B. Define Goal, Update Contact Data, Send Email, Wait
- C. Define Goal, Send Email, Wait, Decision Split
- D. Update Contact Data, Wait, Send Email, Join
Answer: B
NEW QUESTION # 100
A B2B customer notices they have a large number of subscribers marked as 'Held'. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business.
What step(s) should the customer take to move those subscribers back to 'Active'?
- A. Subscribers with a status of 'Held' should be re-enabled by contacting support.
- B. Extract subscribers who have a status of 'Held', then import subscribers as 'Active'.
- C. Use a SQL query to change all subscribers with a status of 'Held' to 'Active' in All Subscribers.
- D. Use Contact Builder to mass update all 'Held' subscribers to 'Active' status.
Answer: B
Explanation:
To move subscribers who have a status of 'Held' back to 'Active', NTO should extract those subscribers using a tracking extract or a data extract activity in automation studio, then import those subscribers as 'Active' using an import activity or file transfer activity in automation studio or an import wizard in email studio. This process will overwrite their status in all subscribers list and allow them to receive emails again. Contact Builder cannot mass update subscriber status in all subscribers list. Subscribers with a status of 'Held' cannot be re-enabled by contacting support unless there is a technical issue on Marketing Cloud's side that caused them to be held incorrectly. A SQL query cannot change subscriber status in all subscribers list directly. Reference: https://help.salesforce.com/articleView?id=sf.mc_es_held_status.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_es_import_subscribers.htm&type=5
NEW QUESTION # 101
Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways should they set up their automation to import the data from the file on a nightly bais? (Choose 2 answers)
- A. File Drop Starting Source
- B. %%BASEFILENAME_FROM_TRIGGER%%
- C. Scheduled Starting Source
- D. %%BASEFILENAME_FROM_FILEDROP%%
Answer: C,D
Explanation:
This allows you to specify the exact name of the file when running the automation. The File Drop Starting Source is an automation activity that allows you to specify the source of the File Drop as either a Scheduled or Manual event. This allows you to control when the data is imported from the Enhanced FTP file.
To set up their automation to import the data from the file on a nightly basis, Northern Trail Outfitters should use two ways to start their automation:
File Drop Starting Source. This is a trigger that starts an automation when a file is dropped in an Enhanced FTP folder or an external SFTP location.
Scheduled Starting Source. This is a trigger that starts an automation at a specified date and time or at recurring intervals.
%%BASEFILENAME_FROM_TRIGGER%% and %%BASEFILENAME_FROM_FILEDROP%% are not starting sources, but variables that can be used in file transfer or import activities to reference file names. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_automation_studio_triggers.htm&type=5
NEW QUESTION # 102
Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
- A. Email Send Report
- B. Account Send Summary Report
- C. Email Performance Over Time Report
- D. Campaign Email Tracking Report
Answer: D
NEW QUESTION # 103
......
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